The results are then discussed within their theoretical and social contexts, and the study’s conclusion includes practical suggestions and future research directions.Ĭhina has a growing need to address issues concerning rapidly growing populations with CVDs. This study therefore briefly introduces the theoretical background and relevant literature, describes the content analysis method used, and presents the key findings. Consequently, a content analysis of the health information available on these accounts could provide meaningful insights into how to design effective and culturally sensitive health education programs for the Hui minority. Highly circulated, relevant CVD content on WeChat official accounts could therefore have a major effect on the health beliefs and behaviors of Chinese users of the platform. Accordingly, we now want to explore whether and how the articles on WeChat official accounts target this minority group.Īccording to social cognitive theory (SCT), media content is vital because it has an impact on recipients. Furthermore, our previous research revealed that the Hui participants in our survey and focus groups have a strong and unique need for health information related to preventing and treating CVDs, but face difficulties in obtaining it because of a lack of access or availability. reported that the Hui minority is more likely than Han residents to have ≥1, ≥2, or ≥3 CVRFs, and concluded that there is high prevalence and clustering of CVRFs among the Hui minority. The Hui, a Chinese Muslim minority, have a higher incidence of CVRFs than most other ethnic groups, which can be attributed to their culturally different lifestyles and eating habits. There are differences in how prevalent these are in various Chinese ethnic groups. Hypertension, diabetes, dyslipidemia, overweight/obesity, and smoking are known to be the five main cardiovascular risk factors (CVRFs). In this study, we focus on information related to cardiovascular diseases (CVDs) posted in WeChat official accounts, as these are the leading cause of death in China. The official accounts are a new and better way to distribute health information using IT that supports multimedia messages. In terms of the dissemination of such information, the main difference between the platform’s messaging and official accounts is that the former is mainly used by individuals to communicate and interact with their own social networks, whereas the latter regularly posts articles and messages to followers. WeChat users can choose to follow their preferred official accounts to get health information and advice. Some of these accounts are aimed at benefitting financially those who run or appear on them, whereas others are not-for-profit services. WeChat official accounts normally focus on particular topics and are run by different agents, including members of the public, media companies, businesses, and the government. WeChat is an instant messaging application for smartphones and has several features such as video calls, official accounts, moments, games, and WeChat Pay services. WeChat in particular is very popular and is increasingly used to share and seek health information. The rise of social media in China offers the general public new opportunities to communicate online. Different kinds of health information is disseminated on such platforms, and people can search for health information based on their own preferences, making it a way to communicate with people about their health issues. It added that service providers must verify and publicly mark accounts that can publish or reprint political news.Social media has become a prominent channel for health communication because of its effectiveness in reaching a global public. Public, or official, accounts can send out single messages to a much larger number of followers than individual users and are commonly used by media organizations and companies.Īccounts that haven’t been approved by the instant messaging service provider are forbidden to publish or reprint political news, the official Xinhua news agency said. Other instant messaging tools include Tencent’s QQ, Alibaba Group Holding Ltd’s Laiwang app, NetEase Inc’s Yixin and Xiaomi Inc’s Miliao. The latest restrictions will affect hugely popular mobile messaging apps such as Tencent’s WeChat, which has almost 400 million users. The crackdown has led to an exodus of users from Twitter-like microblog platforms such as Weibo Corp’s Weibo after authorities detained hundreds of outspoken users. Last year, China launched a campaign to clamp down on online rumor mongering and ‘clean up’ the internet. BEIJING (Reuters) - China will force real-name registrations on public accounts of instant messaging tools and require those wishing to publish or reprint political news to seek prior approval, state media and Tencent Holdings Ltd said on Thursday.
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